Jun 2, 2020 | Brand Finance
Tata Group retains title of India’s most valuable brand, breaking US$20 billion brand value mark for first time; Luxury hotels giant Taj is nation’s strongest brand, Brand Strength Index (BSI) score 90.5 out of 100. Excerpts from BrandFinance.com:
Tata Group breaks US$20 billion mark
Tata Group has retained its title of India’s most valuable brand by a considerable lead, recording a modest 2% brand value growth to US$20.0 billion – the first time any Indian brand has surpassed this impressive brand value marker. Tata Group is the only Indian brand to feature in the top 100 of the Brand Finance Global 500 2020 – the ranking of the world’s 500 most valuable brands.
Operating in more than 100 countries, across six continents and employing a staggering 720,000 people, Tata Group’s reach is truly global. The Group’s strategic decision to leverage the strength of its flagship operating companies is enabling the Group to fund growth across all arms of its businesses, with the ultimate aim of Tata Motors, Tata Steel, Tata Consultancy Services (TCS), its financial services and retail divisions to account for 10-15% of the Group’s profits.
Taj is nation’s strongest
In addition to measuring overall brand value, Brand Finance also evaluates the relative strength of brands, based on factors such as marketing investment, familiarity, loyalty, staff satisfaction, and corporate reputation. Alongside revenue forecasts, brand strength is a crucial driver of brand value. According to these criteria Taj (brand value US$309 million) is India’s strongest brand with a Brand Strength Index (BSI) score of 90.5 out of 100 and a corresponding elite AAA+ brand strength rating.
The combination of the successful implementation of the brand’s 5-year plan - which focuses on selling non-core assets, becoming less ownership driven and reducing dependence on the luxury space – and the brand’ strong leadership has thrust the brand back into the Brand Finance India 100 2020 ranking, while claiming the title of the nation’s strongest brand.
The luxury hotels chain prides itself on going above and beyond to ensure world-class customer service and experience reflected in its strong brand equity scores. The brand has set its sights on expanding its global footprint wider, with 13 new properties and 2,900 rooms already in the pipeline.