January 14, 2018
Tata Sampann launches 'sarvagunn sampann' ready-to-cook multi-grain khichdi mix
Tata Sampann’s ready-to-cook Khichdi is an authentic home-style recipe that is wholesome and nutritious
Mumbai: Tata Sampann, a brand committed to delivering everyday nourishing food today announced the launch of its ready-to-cook multi-grain khichdi mix. Aimed at providing a nutritious and easy-to-cook meal, the launch of the authentic home-style recipe is in line with the brand’s vision of transforming modern Indian plate to deliver wholesome everyday food to its consumers. As part of the product roll-out, the multi-grain khichdi mix will be exclusively available online in 28 cities through Amazon.com and in Star Bazaar outlets in Mumbai, Pune and Ahmedabad.
In India, simple home food has been intrinsic to a family's well-being and health. Khichdi is the perfect example of ultimate Indian comfort food that is wholesome and healthy with universal appeal across the country. To enhance the nutrition quotient of this simple home cooked dish, Tata Sampann’s easy and convenient ready-to-cook khichdi mix is made with the goodness of Indian super grains; ragi, amaranth, bajra and jowar, unpolished chilka split moong dal, rice. The product is an example of the brand’s commitment of providing ingredients whose inherent goodness is retained from farm to fork with minimal processing.
Uniquely developed by sourcing the finest ingredients from the best farms, the khichdi mix has been formulated with food connoisseur and Tata Sampann’s brand ambassador, Chef Sanjeev Kapoor. The recipe crafted by Chef Sanjeev Kapoor is inspired from the Guinness World Record winning khichdi made with Tata Sampann products at World Food India in November 2017. The ready to cook khichdi mix is a means to revolutionise the cooking experience by providing an instant and nutritious power packed meal with ease of six Indian super grains in ready to cook format, which are otherwise difficult to keep handy to instant use.
Speaking on the launch of the product, Richa Arora, CEO, consumer product business, Tata Chemicals, said, “At Tata Sampann, we believe that natural and wholesome goodness is the way to go for a healthy, balanced life and our philosophy of ‘Sarvagunn Sampann’ is rooted in the brand name itself. Our approach is to bring to consumers, products that are at the intersection of modern science and traditional Indian wisdom. Khichdi is a perfect example of this wisdom and with the ready to cook Khichdi mix, we are delighted to bring a unique combination of convenience, taste and nutrition to our consumer’s plate.”
Speaking about the collaboration with Tata Sampann, Chef Sanjeev Kapoor, said, “Khichdi is considered as the most wholesome meal in India and is an inseparable part of the culinary heritage of the country. The Tata Sampann ready to cook khichdi with its unique formulations is tailored to cater to both taste and health alike. Our aim through this product is to delight every consumer’s taste buds and bring to the table a healthy, nutritious version of the ultimate comfort food. It has been a pleasure to work with Tata Sampann to create this authentic home-style recipe ensuring a winning combination of convenience, nutritional value and flavour.”
Khichdi is one of the most commonly consumed food items in India across social strata and is representative of the country’s diverse culture and traditions. With a portfolio comprising of unpolished, high-protein dals, low-oil absorbing besan and unadulterated spices, Tata Sampann sees a huge potential in food and nutrition i.e. branded food products, which caters to the essential needs of Indian households.